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Learn from those who didn't buy The holiday season may be over, but you've go one last present to unwrap. There's profit hidden in your holiday web log files. Because there are so many new eyes, there are lots of volunteer "usability testers" helping you to target site improvements. What
eBay knows that Robert eLee didn't Have you seen Adam Lashinsky’s
cover story in the September 1 Fortune on Meg Whitman and eBay?
It’s an excellent piece, with a lot to say to those of us in the web
business. Three years after the dot-com “bust”,
eBay is still among Fortune’s fastest-growing companies, and one
of the most profitable companies on
the World Wide Web by... Dialog marketing and customer interactions are focus of inaugural E-Metrics Summit A diverse mix of software vendors, consultants, analysts and e-business managers and marketers attended the first E-Metrics Summit, June 26-27, 2002, in Santa Barbara, Calif. They met to identify and discuss the state of the art in Internet usage, measuring customer interactions, and creating improvements based on those measurements. This summary report covers the conference as a whole, as well as: What is the Most Important Page on your site? You may be surprised! Looking over your users’
shoulders without a laboratory When you designed your site, you had an idea of how it would be used. So? How is it being used? This paper discusses Virtual Session Creation and Reporting, Metrist's approach to database loading and retrieval that points users to rapid process improvement. Small change leads to big dollars Sorry, there are no "silver bullets". However, there is a near-certain path to greater profit from your web operations. The Metrist approach to web site testing and reporting is designed to provide the greatest improvement in results with the minimum expense. How identifying web site success metrics
helps you succeed "What should my bonus or raise be based on?" "How do I Know How Well Our Site is Really Performing?" This paper discusses what is available to measure how to measure, strategies for improving measurement, and the real results that come from not just mining, but "farming" your site's data. Perception vs. Reality: Building effectiveness and ROI into your web-based applications Is your next performance review going to be based on anecdotes about how much people like or dislike your web-based app, or on solid, measureable results? Tying cost-effective web analytics to your internal applications can help you to create your success stories sooner, and implement world-class productivity improvements properly. We'd like to help you achieve your next important goal. Please contact us to discuss the challenges facing your company and your web site. |
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